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The Liberal leader says Canada can be strong, but only by bolstering the public broadcaster's bloated budget
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By Kelly McParland
Published Apr 15, 2025
Last updated 4hours ago
5 minute read
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The 2025 federal election already has one big winner. Congratulations, CBC!
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Barring a reversal of fortune, Liberal Leader Mark Carney saved the bacon of Canada’s natural broadcasting corporation when he announced that, should he remain prime minister after April 28, his government would not only keep the Crown corporation alive, it would raise its allowance until it reaches levels similar to those in Britain, Germany and France.
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Why Canada should match Europeans in broadcast subsidies but not defence spending or other random areas of expenditure was left unexplained.
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For the broadcaster’s 7,500 employees, it was a near-run thing. Before Justin Trudeau stepped aside, with odds favouring Conservative Leader Pierre Poilievre emerging as prime minister, their future looked bleak.
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Poilievre was set on “defunding” the English wing of the operation, sending hordes of journalists, editors and executives out the door. Once they’d been evicted from their cushy headquarters, Conservatives sniggered, the building would be turned into housing for more deserving inhabitants.
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Not anymore. Not, at least, if Carney continues to hold his lead and keeps the Liberals in power for a fourth consecutive mandate. In that case, the corporation will get an extra $150 million a year, on top of the $1.4 billion already sent its way from Ottawa.
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And this would just be the beginning of Carney’s plan to bring its funding in line with other public broadcasters. While no cap on the extra funding is identified in the Liberal announcement, a raise of $1 billion or so a year over time is not out of the question.
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Carney couched the plan in the usual manner of CBC defenders. “In this time of crisis,” he declared, “protecting our identity is a critical part of keeping Canada strong.”
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While it’s hard to argue with that, it’s also disconcerting that, 158 years after Canada became an independent country, with all the history and achievements those decades contain, it’s still considered reasonable for a federal leader to suggest Canadians wouldn’t be capable of protecting our identity on our own, without having the CBC do it for us. If $1.4 billion a year isn’t enough to keep us protected, is an extra $150 million going to do the trick?
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In any case, for English-speaking employees of the corporation — Poilievre was always going to spare the French wing for fear of losing crucial Quebec votes — the news must have come like a last-minute call from the warden, announcing a reprieve just as the prisoner was being marched off to the electric chair.
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In addition to the prospect of more staff, more bureaus and a continuation of year-end bonuses, Carney said the money supply would henceforth enjoy statutory protection, requiring parliamentary approval for changes rather than leaving it to “ideologues” — by which he meant any party but the Liberals.
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It’s worth noting that on the campaign trail, Carney hasn’t shown himself to be a particular admirer of the corporation’s methods. He gets just as testy when being challenged by CBC reporters as he does with those from any other news outlet. It was the CBC’s Rosemary Barton who he advised to “look inside yourself” when she dared question his refusal to reveal more details about the assets he’d stowed away in a blind trust.
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But polls show Canadians largely support the corporation and don’t want it to die, even if most of them rarely watch it and a significant portion agree with charges that it’s biased, top-heavy, Toronto-centric, too woke and represents a very real danger to the survival of private-sector competitors. From a purely political viewpoint, it made sense to retain Ottawa’s attachment to the network, whatever its flaws.
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Where it doesn’t make sense is in its implications for its competitors, who don’t enjoy the benefit of an indulgent government and are trying to stay alive without being hooked up to the federal life-support system.
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CTV, Global, Rogers and Quebec’s TVA have all slashed jobs and news coverage due to the loss of advertising revenue. What’s happening to television is what already happened to the print industry, which finds itself sadly diminished and increasingly beholden to government subsidies after having its income sources sucked up by monumentally bigger and richer U.S.-based tech giants.
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By pouring more money into the CBC, Carney will further protect it from the challenges facing everyone else. It can compete for ads, launch new services and lure away viewers, all in the knowledge that Ottawa is covering much of the bill.
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CBC television already struggles for an audience in much of the country, but why bother changing strategies when the money will flow in anyway, and in ever-increasing amounts? Carney’s promise ensures the corporation is relieved of concern about its future, while increasing the uncertainties facing private broadcasters.
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To justify its intentions, the Liberal plan includes some caveats, among them the expectation that the Crown corporation will strengthen “local news with more local bureaus and reporters.”
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Smaller regional operations could thus find that they, too, face new competition from a government-financed rival. It’s like the local shoe store owner got to work one day to find Ottawa opening a discount operation next door selling cut-rate Nikes on the government dime.
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It’s odd that a leader who stakes his claim to office on his status as a seasoned executive with real world experience in the private sector would be vowing to further coddle a government-backed broadcaster against rivals that have to fend for themselves to make a buck.
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Carney’s major pitch to voters is that he has better management skills than the crew that’s been running the joint for the past nine years. “I know how the world works,” he likes to say. Everyone knows business guys are better at running things than government guys. More efficient, more effective, with less waste and a closer eye on the bottom line. Except, it seems, when the product is appearing online, or on TV or radio.
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Shouldn’t a new, more secure and self-reliant Canada be promoting a strong, independent, self-supporting and competitive broadcast industry to keep it informed, rather than a two tier-system divided between a private sector operating by one set of rules and a public broadcaster safe in a different, more protected world?
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It’s the opposite of the Canada Carney claims he can deliver — a bold, confident country but with the same old protected public broadcaster. If tariffs are bad because they stifle competition and innovation, how does the equivalent bring anything better to what we see on the tube?
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